Personalization, powered by client data and analytics, provides the ultimate in user experience

Personalization as delivered by ConneX4 DXP Client Portals and Commerce is all about moving aways from a ‘one size fits all’ experience, such as a static website offers, to one that can be tailored based upon a user’s specific needs, history and preferences.

Key features

As part of the overall ConneX4 DXP platform, client personalization takes place by…

Client-specific product & content based upon past purchases, company pre-approved ‘standards’ and contractual agreements.

Automated client or client-segment pricing,  based upon customizable, sharable ‘account profiles’ you create to pre-price all catalog items based upon product category, mfgr, source, SKU, contracts or other pricing variables.

User or client-segment dashboards that change their layout or featured tools or items based upon the user’s role (e.g. an ‘Executive’ view vs. a ‘Standard user’ view.)

Behavioral Triggers provide automated interactions like ‘welcome back’ messages, abandoned cart reminders, or notifications when a frequently viewed item goes on sale.

Client-specific product/partner sourcing  to insure everyone benefits by passing along the best sourcing for each unique client need.

Client-specific featured products  to highlight and draw attention to those items and services they’ll likely need, or to draw attention to limited time offers, special deals, manufacturer rebates, etc.

Self-Service customization, allows users to save ‘Favorites’ and save shopping carts to share with others.

DXP Personalization Benefits

As part of the overall ConneX4 DXP platform, DXP Commerce drives better results via a modern, personalized and efficient client buying experience, providing a smoother sales process and stronger sales pipeline.

• Empower clients with a better experience that incorporates self-service and 24×7 accessbility to the information they need.
• Increase sales efficiency, reducing back and forth, enabling a shortened sales cycle.
• Enable client segmentation, helping your team stay focused on the clients that really matter.
• Increase revenues, while encouring self-quoting for clients, reserving sales team time for more complex activities.
• Shorten sale cycles by simplifying information gathering and collaboration.
• Improve sales and marketing alignment with personalized commerce landing pages and featured items.